DIGITAL + PRINT WORKS
Laney College is a public community college in Oakland, California. Laney is the largest of the four colleges of the Peralta Community College District, which serves northern Alameda County.
I worked with the Public Information Officer as their primary designer on various campaigns and marketing initiatives for digital and print. Throughout my contracted term with the college, my role evolved to more challenging tasks with leading art direction and training other designers, assisting with developing omni-channel marketing campaigns and handling vendor relations when it came to advertisement logistics and print collateral.
PROJECT INFORMATION
DESIGNED FOR: Laney College - Peralta Community College District
COMPLETED: 2016-2022
CONTRIBUTION: Graphic Design, Illustration, Animation, Branding, Layout, Retouching, Demographic Research, Project Management, Pre-Press Review & File Packaging
“It has truly been a pleasure working with this artist! Paul continuously brings our college’s marketing campaigns to LIFE, while adhering to our branding standards and adding his much appreciated creative spin on things. Whether the need is for social media, web, or print, he has successfully delivered every single time.”