Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. Founded in 2010, Pusheen Corp. develops Pusheen content and products, working with more than 100 licensees globally. Pusheen became famous through her animated comics and GIFs posted on Pusheen.com and through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms.

I developed a concept project collaboration between Pusheen and Nintendo as a crossover for a fun and diverse way to increase Pusheen’s appeal amongst further audiences for a global campaign. This included original animations, character illustrations, advertisements, and product designs.

PROJECT INFORMATION

CREATED FOR: Pusheen Corp

COMPLETED: 2022

CONTRIBUTION: Concept Project, Animation, Story Boarding, Digital Illustration, Typography, Logo, Advertising, Retouching, Licensing + Branding Mockups